The Land Rover Defender

August 29, 2013


To celebrate our first ever print publication, every Thursday on our blog we’ll share a new Fall inspired feature from the The Journal. This week, get the inside scoop on the wheels that drove our Fall shoot into the wild…



The Land Rover Defender is a justifiably popular vehicle loved by historians and auto enthusiasts worldwide. Known for its robust construction, timelessness and beautiful simplicity, The Defender was the ideal 4×4 to take the Fall 13 campaign off road.

The first Land Rover was built in 1948, with utilitarian design, extraordinary ability and unmatched strength. Tough, rust proof, able to cruise over any terrain and be easily repaired – its no surprise it became the preferred vehicle for the armies of the British Commonwealth. This, coupled with its extensive use across the rugged lands of Africa and Australia, cemented its image as the ultimate explorer.

Diverting only slightly from the original model, the modern day Defender was produced in 1983 as the Land Rover One Ten. In 1991, to avoid confusion between new versions, Land Rover added the word Defender and never looked back. 65 years later, new Defenders still preserve many original qualities, with over two-thirds of the first models still at work.

There is one bump in the road however, for those wishing to possess one of these incredible machines. Due to its noncompliance with US and Canadian safety laws, the Defender is classified an illegal import. Models that pre-date 1997 won’t make it across the border, unless they’ve had expensive modifications that meet the country’s requirements.

Undoubtably hard to come by, the historic Defender is as rare as it is covetable – so if you’re ever lucky enough to find one, don’t ever let go.

Check back next Thursday for another instalment from The Journal – ‘An Ode to Camouflage’.

To find your own complimentary copy of The Journal, visit Herschel Supply stockists around the world or contact