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The Coveteur

WHY HERSCHEL WAS ALWAYS GOING TO BE A RUNAWAY SUCCESS

Publication Date:

May 25, 2017

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Herschel, a bag and travel accessories brand that was launched just seven years ago in Vancouver (where the company is still based), has managed to do what every other fashion and retail company dreams of: They’ve become a no-holds-barred, runaway success. Look outside, wherever you are in the world—maybe you’re boarding a flight, maybe you’re on the subway commuting to work, maybe you’re hanging out in a local park or sitting at your local bar—again, look around, and chances are someone in your immediate vicinity is wearing a Herschel backpack. That, in and of itself, is reason for other brands to feel a little green with envy, but after visiting the founders, brothers Jamie and Lyndon Cormack, at their beautiful headquarters in a massive warehouse in Vancouver’s downtown port district, there’s even more evidence that they’ve figured out the very difficult equation that is running a brand that is both desirable and extraordinarily successful.

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